In 2003, philanthropist Charlotte diVita had an epiphany concerning popular culture and raising money for charitable causes. The result was the 21st Century Leaders Foundation, an art charity whose mission is to assist and encourage leaders in a wide variety of fields—everyone from Nobel laureates to rock stars—to raise awareness and funds for international development causes. Leaders are asked to donate their signed doodles and sketches, which are then reproduced on socially responsible Whatever It Takes merchandise such as iPhone cases. Proceeds from the sale of these goods—more than $4 million so far—is then donated to charitable causes. Simple, brilliant and effective.
Whatever It Takes
from Narragansett, CA