Vitasta is the Sanskrit word for the river Jhelum in Kashmir. The label is based on a simple vision of “everyday luxury” accessories that are modern, beautifully crafted and functional. Every bag is handmade, an important element of the process, to add beauty through details that can only come from a human hand, and to disrupt the uniformity of mass production. This elevates even the everyday, the ordinary to something higher, extra-ordinary. The sensibility of the label has evolved from a confluence of Indian colours and craftsmanship, on modern functional shapes, and a strong respect for materials.
from New Delhi, India
Modern design meets Indian tradition in these handmade accessories.