The idea for Simply Gum came up after learning that the regular chewing gum you see on grocery store shelves is filled with artificial substances, including some of the same components used in the manufacture of car tires, plastic bottles and white glue, not to mention artificial sweeteners like aspartame. That's not exactly the stuff you'd want to throw in a mixing bowl, is it? Consumers are kept in the dark about what they are chewing because conventional gum brands hide up to 80 synthetic ingredients in the catch-all term "gum base" on the label. And although there are a few gum brands in the US market claiming to be "natural," none of them are 100-percent natural. Until now.
from New York City, NY
Chew better with truly natural gum.