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While Andy Warhol is known for creating icons, it is Raymond Loewy who built monuments. At once an engineer and a visionary, this master of streamlined design integrated movement into his designs in what would become a characteristic American way. Indeed, his drawings of the Coca-Cola truck, the Greyhound bus, the package of Lucky Strike cigarettes, the Studebacker automobile, and the bullet-nose train molded our vision of 20th century American iconography. Illustrated with photographs of Loewy's most notable designs, this memoir pays a tribute to a man who shaped the image of an entire nation with his pencil strokes. Specifications: 6.0 x 8.5" 80 Pages | 60 Images Hardcover
Philippe Tretiack is an architect, writer, and reporter for Elle and Beaux-Arts magazines. He is the author of Warhol's America (Assouline, 1997), Faut-il Pendre les Architectes? (Le Seuil, 2001), and Limite Vulgaire (Stock, 2007).
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