With an in-depth analysis of the ever-evolving luxury market and a break down of the Magic Ingredients you will need, The Luxury Alchemist is the definitive guide for anyone aspiring to create or grow their own luxury brand. Featuring stories and anecdotes from leading companies and revered names like Hermès, Daniel Boulud, Vera Wang, Loro Piana, Burberry, John Hardy, J. Mendel, and Reem Acra, and case studies of Savelli and Virgin Galactic, Ketty Pucci-Sisti Maisonrouge meticulously leads readers through the strategies that these successful brands employ in order to stay on top.
By Ketty Pucci-Sisti Maisonrouge
5.50 x 8.25 IN – 14 x 21 cm
288 pages | 18 illustrations- Hardcover
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