why this product

To achieve a whiter, brighter smile without the harsh effects of peroxide. Clinical trials demonstrate that POPWHITE Primer (teeth whitening purple toothpaste) and POPWHITE Toner, when used together twice a day for fourteen days, whiten teeth an average of four shades. POPWHITE’s color formulas are FDA approved and the products are dentist recommended. The Primer and Toner are further enhanced by Xylitol and Coconut Oil, multi-tasking powerhouses which protect dental enamel and promote glossy bright teeth. Conventional dental whitening products rely on peroxide, a bleach which may affect enamel structure and cause sensitivity. POPWHITE is peroxide free. In addition, to meet the growing demand for fluoride free oral care, POPWHITE's Primer (teeth whitening purple toothpaste) and Toner are fluoride free. The Power Duo is vegetarian, cruelty-free and made in the USA. BENEFITS: Glossy Bright Teeth, Silky Polished Finish Beautiful Fresh Breath, Dentist Recommended, Reduces Plaque and Tartar, Sensitivity Free, Flouride Free, and Alcohol-Free.

use & care

Brush Teeth thoroughly using POPWHITE primer. You can also brush using a ribbon of your regular toothpaste on top of a ribbon of POPWHITE primer. For best results, twice a day, every day, brush with POPWHITE's teeth whitening purple toothpaste and rinse with POPWHITE's purple toner.

production & design

Our products are Cruelty Free, Vegetarian, and made in the USA.

about the designer

POPWHITE Whitening Toothpaste Primer

POPWHITE from Santa Ana, CA
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POPWHITE has introduced a revolutionary, patented and clinically validated teeth whitening purple toothpaste using color science, not peroxide. POPWHITE's teeth whitening purple toothpaste features a new way to whiten teeth informed by complementary color theory. Purple and yellow are complements and cancel each other out: this is how Power of Purple oral care products cancel out the visibility of yellow dental stains.

More Details

POPWHITE's teeth whitening purple toothpaste is a multi-benefit purple toothpaste that whitens, brightens, polishes and cleans teeth while freshening breath with peppermint oil and reducing plaque and tartar.

The Primer preps the teeth for POPWHITE Whitening Toner, a multi-benefit oral rinse that enhances dental whitening and brightening, adds sheen, deeply freshens breath with peppermint oil and reduces plaque and tartar.

  • Ingredients: Sorbitol, Purified Water, Hydrated Silica, Vegetable Glycerin, Xylitol, Xanthan Gum, Sodium Lauryl Sulfate, Coconut Oil, Titanium Dioxide, Peppermint Oil, Menthol, Citric Acid, Sodium Benzoate, Sucralose, Red 33 and Blue 1.
  • Restrictions: Promotions cannot be applied to this product.
  • Product Dimensions: H 12.0 Inches x W 4.0 Inches x L 5.0 Inches
  • Product Code: V176000357075

Shipping & Returns

  • This item ships directly from POPWHITE in Santa Ana, CA
  • Item is ready to ship in 2 Business Day(s). Delivery date will vary depending on your shipping address.
  • International orders may experience possible delays and take longer to arrive.
  • Please note that this item is not eligible for return.
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