"This one is my favorite time saver! We all have bad hair days and very little time. Instead of frazzling your locks, this patented brush features a 3D hot ceramic surface and heat-insulated bristles that contour to your head to straighten hair and get rid of frizz on busy mornings. It's time to ditch the straightening iron..." — Emma, AHA Concierge
Simply clean the brush with a damp washcloth. When cleaning, brush must be unplugged and cool to the touch.
Loved by Allure and InStyle, Luma™ is a revolutionary hair straightening tool that will change your hair styling routine forever. Instead of ironing your hair, you simply brush it straight! It’s easy, fast and safe for all hair types. Using Luma™ will dramatically lower your styling time.
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