why this product

"This one is my favorite time saver! We all have bad hair days and very little time. Instead of frazzling your locks, this patented brush features a 3D hot ceramic surface and heat-insulated bristles that contour to your head to straighten hair and get rid of frizz on busy mornings. It's time to ditch the straightening iron..." — Emma, AHA Concierge 

use & care

Simply clean the brush with a damp washcloth. When cleaning, brush must be unplugged and cool to the touch.

production & design


about the designer

Luma Hair Straightening Ceramic Brush

Luma from Miami
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Loved by Allure and InStyle, Luma™ is a revolutionary hair straightening tool that will change your hair styling routine forever. Instead of ironing your hair, you simply brush it straight! It’s easy, fast and safe for all hair types. Using Luma™ will dramatically lower your styling time.



  • 10 times faster than ordinary flat irons
  • Designed with a wide, 3D hot ceramic surface and spring-backed, plastic heat-insulated bristles that contour to your head
  • Eliminates scalp burns—no need to section hair using clips or go over the same part repeatedly
  • Heats up to a constant temperature of 185/365 F in just 60 seconds

More Details

  • Materials: The brush is made of a high grade, durable plastic with a CERAMIC 3D surface on the brush head. Luma features spring-back, heated insulated brush tip bristles that glide through hair. It also contains an original MCH heater built in that delivers steady and consistent heat and results every time.
  • Technical Specifications: Product dimensions: 10 x 1.8 x 3 inches
  • Restrictions: Promotions cannot be applied to this product.
  • Dimensions: H 4.0 Inches x W 4.0 Inches x L 12.0 Inches
  • Product Code: V176000278840

Shipping & Returns

  • This item ships directly from Luma in Miami, FL
  • Item is ready to ship in 1 - 3 Business Days. Delivery date will vary depending on your shipping address.
  • International orders may experience possible delays and take longer to arrive.
  • We accept complimentary returns within 14 days of receipt if the item is unused and in original condition.
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