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  • Primary

    from New York, NY

    New York high fashion essentials.

Primary storefront-large

About Primary

PRIMARY is an independent, all-female group of creatives in the contemporary, design-forward online retail space. We design our own label; Primary, collaborate with designers we love for exclusives, and are always seeking new, international fashion talent to carry in this shop. We photograph and create campaigns for each product here, in our Williamsburg, Brooklyn studio.
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