Ever since pomegranate juice hit the market a few years ago, we’ve been obsessed with this odd looking fruit. And with good reason—Tzeira Sofer, a French-born, California-based natural health guru, has discovered that it’s absolutely fantastic for your skin. Her just-launched Pomega5 skincare line—this exclusive AHAlife collection includes the delicious-smelling Bulgarian Rose Moisturizing Beauty Bar, Bois de Rose Velvet Hydrating Cream and Daily Revitalizing Concentrate—is packed with Omega5 oil sourced from pomegranate seeds, the only botanical source of punicic acid, a powerful antioxidant.
Pomegranate seed oil is also the only known plant-based source of Omega 5 essential fatty acids, which, unlike Omega 3 oil, is easily absorbed by the skin to deliver nutrients directly to the underlying cells. Pretty nifty, right? Add to that the fact that Pomegranate seeds are a potent source of phytoestrogens (traditionally used to treat everything from hypertension and gastric inflammation to menopausal symptoms and skin diseases) and you've got a really amazing skincare system.
Trained as a nutritionist, Sofer creates her products as she would recipes, assembling the best ingredients and adjusting combinations until she achieves precisely the right balance—as you can see in the accompanying video, above. She uses no parabens, petrochemicals, synthetic fragrances or dyes and makes everything to order in small batches. “I want people to know about the things they should avoid to be healthier and live in wellness and harmony with the planet,” she says.
In fact, Sofer is so insistent on purity that she makes everything in-house, a practice that has all but disappeared from the skincare industry. It's a beautiful thing. An AHAlife exclusive.
Curated by Haideh Hirmand, MD, a Harvard-trained aesthetic plastic surgeon based in New York City.