Sabi creates smart, high-quality products that make regular daily tasks easier and more joyful.
We take our name from the Japanese cultural notion, ‘Wabi Sabi’, that life’s imperfections are what make it beautiful. We believe the same is true of people and that intelligently designed products can motivate us to embrace our vulnerabilities and feel happy about doing daily tasks that, due to newfound physical limitations, may have grown more challenging for us.
Sabi products marry vibrant design and superior performance to make the most humdrum chores – from organizing your weekly pill box to taking a bath, to taking a stroll – simply more enjoyable. Our ambition: to make the everyday moments count, each and every day.
Sabi: elevate. everyday.
Sabi products are designed to embody the following values:
- Informed simplicity – Products must be innovative and represent a well-researched design improvement over anything currently on the market
- Enhance rituals – Products must succeed to transform daily tasks and chores into delightful daily rituals
- Joyful aesthetic – Products must be beautiful-looking and awaken feelings of confidence and happiness in those who use them