Never tie or untie your shoes again. Hickies elastic lacing system turns any sneaker into a slip on. As a college student in Argentina, Hickies founder Gastón Frydlewski hated tying his shoes and looked for a product that could solve this problem. When he didn't find one, he designed it. Gaston and Mariquel (co-founder) got married in 2011 and decided to take a leap of faith and move from Argentina to New York to start their own company. They launched Hickies with a Kickstarter campaign and raised six times the original goal, commanding attention from both press and retailers. Hickies is the first elastic lacing system brand and has changed the way people wear sneakers forever.
from Brooklyn, NY
Turn any sneaker into a slip-on with this patented elastic lace system.