At AHAlife, we love a good product that also does good for others. And so does former advertising executive Eve Echo Friedman. With her hand soap company Eve Echo, Friedman makes quality, cruelty-free products that contribute to the well-being of women all over the world. How so? Well, one hundred percent of net profits from sales are loaned to the Foundation for International Community Assistance (FINCA), which, in turn, offers low-interest loans to women, helping them build businesses that create a path out of poverty. A year later those loans are repaid at minimal interest rates. It is not reductive to say that with Eve Echo, it's a win-win.
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