"I launched étoile Home in 2006 and in the nine years since, my ethos and approach to design has stood strong and fast. I believe that your home should be a reflection of your life and personality. A beautiful, colorful and creative place that you can live and play in. With this always at the forefront of my mind, I use my experience as a fashion and interiors stylist; inspiration from my travels around the globe; and the needs of my own family as the starting point for all my designs. For me, great design should bring a sense of fun, joy and excitement to the everyday items surrounding us. Practical can be beautiful too." — Shani Beadle, Creative Director.
from London, United Kingdom