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  • BCBGMAXAZRIA

    from New York, NY

    BCBGMAXAZRIA inspires to infuse West Coast attitude into our distinctly European design sensibility and aesthetic foundation.

BCBGMAXAZRIA storefront-large

About BCBGMAXAZRIA

Founded in Paris in 1989, BCBGMAXAZRIA was named for the popular French expression "Bon Chic, Bon Genre"- meant to convey the idea that a good attitude is the basis of good style. Shortly after, the brand moved to Los Angeles, where it redefined the designer market by offering European standards of quality and luxury at contemporary price points. We aim to capture the best moments in fashion and make them wearable. BCBGMAXAZRIA is a design-drive brand that emphasizes the quality sensibility and the creative process. We create with integrity and consistency, take of the-moment trends and romantic ideas and translate them into elevated, modern pieces.
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