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  • BCBGeneration

    from New York, NY

    We are a young, contemporary brand made for the bold and spontaneous spirit.

BCBGeneration storefront-large

About BCBGeneration

BCBGeneration is a brand for those with vision and confidence. Positioned between tradition and contemporary, we outfit style rebels that draw inspiration from street style in Paris and L.A.. Born in Paris and raised in L.A., we were destined to draw inspiration from our colorful heritage and infuse it with the adventurous, trendsetting spirit of the West Coast. We create, diverse, dimensional collections that build upon each other and tell a story of love between the Gen Girl and her clothing.
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