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  • Amayori

    from Philadelphia, PA

    Japanese beauty begins with a bath.™

Amayori storefront-large

About Amayori

One of the pillars of the Japanese woman’s beauty routine is daily bathing for relaxation and well-being. Most Japanese women bathe in the evening and see the bath not as a luxury, but as an essential part of their lives. For thousands of years through present day, these daily bathing rituals have been considered the ultimate way to regaining balance and to rejuvenate after a long day. It is this holistic approach to bathing and self-care that inspires the Amayori collection.

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