We believe that something fundamental is missing in luxury. You and me – the customer. Not so long ago, luxury was about creating beautiful and unique custom products based on your individual preferences, taste and budget and handcrafted by skilled artisans. But mass production has eliminated the voice of the customer except at the highest levels. Beyond this sea of sameness, the luxury goods industry structure drives increasingly absurd prices, and a culture of pretense and elitism along with it. We started 1Atelier because we want to Redefine Luxury. Actually, we'd like you to redefine luxury with us.
from New York, NY
Individuality has its own status.