You’ve heard of wearing your heart on your sleeve. But how about wearing your beliefs on your behind? That’s the idea behind Zoo Uniform’s cheeky—oh, how we love a double entendre—animal-themed underpants, a portion of whose proceeds are donated to the World Wildlife Fund (WWF)
Now don’t think we’re pushing cloying, saccharine, eight-year-old girl-style panties—these Paris-designed knickers are more cool than cutesy. As Zoo Uniform co-founders César Mourot and Paul Dupuy, whose brand is built on the idea that animals can be stylish and fashionable, say, “We think animals can be more than just photorealistic or cute. They can be cool, dreamy, evasive. And you can find yourself in them.”
Accordingly, the duo has built a repertoire of animal logos that are unisex in their appeal (they also make T-shirts for girls and guys) and refreshingly low in sweetness. For their underwear launch, they’ve zeroed in on three critters: a wide-eyed panda, a pink piggy and a mischievous looking monkey. Rounding out the look—so to speak—is each animal’s corresponding tail, which appears on the backside.
Buying these panties will put you at the front end (and, yes, tail end too) of the trend; they have recently been picked up by the ultra exclusive department store Le Bon Marché in Paris, but we're the first and only ones to carry them in the US. We like the idea of being early adopters. And of wearing a tail on our tails.