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  • Vbeauté

    from New York City, NY

Vbeauté

About Vbeauté

When former hedge fund manager and fashion-forward New York socialite Julie Macklowe, the founder of the Vbeauté skincare line, went to Europe last summer for a friend’s wedding, the oversize toiletries in her carry-on were confiscated by security officers. Forced to restock with an unfamiliar brand, she broke out just in time for the party. On the return flight to JFK, she resolved that no woman would have to go through what she did. Using the back of the proverbial napkin, she sketched out her first product, the It Kit, travel-friendly skincare kit that holds five essential products in an elegant gunmetal clutch. Vbeauté was born—and frequent flyer beauty fanatics everywhere heaved a sigh of relief. Travel can indeed widen your horizons.

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