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  • Unreasonable Women

    from Brooklyn, NY

    Tech-centric product and service design for women. Despite our name, we're typically quite cooperative.

Unreasonable Women storefront-large

About Unreasonable Women

Unreasonable Women is a Brooklyn-based design company that revitalizes product experiences for women. After countless interviews, we learned that that many women feel at their least confident when trying on and wearing swimsuits. Instead of just focusing on the product, we’re looking at the entire experience and rolling out a set of solutions we hope will give women a little extra swagger in their step at the beach or pool next summer. Among these are made-to-measure swimwear, wet bathing suit carrier bags, and a Hippocratic code of ethics for photo retouchers to help promote more positive body image and authenticity in advertisements seen by women and girls.

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