Product: Organic Wood Watch
Location: Florence, Italy
WeWOOD takes their commitment to the environment seriously. The Italian company, which was launched last year in Florence, makes watches from organic wood and is completely chemical free. Why make a watch out of wood? Wood is recyclable and biodegradable. Processing wood requires smaller amounts of fossil fuels than are required for processing the metal that most watches are made from, and releases much less CO2. Wood also retains its ability to bind CO2 even when it’s been cut and made into things. To further emphasize its eco-friendly stance, WeWood has partnered with American Forests, the oldest nonprofit conservation organization in the U.S., to plant one tree for every watch it sells. And it’s done all this without sacrificing style. So the real question is, why not make a watch out of wood?