Name: Serko Artinian
Expertise: Digital Media Production
Location: NYC

Interests: Music, technology, culture.

Background: Born and bred in NYC, I've been telling stories professionally through video and photography for over a decade. Some of my clients include: Johnson & Johnson, Verizon, CNBC and Sotheby's. Previously, I worked for Morgan Stanley as a Producer/Editor at their Television Studios in NYC. I'm the founder of serkoart LLC, which specializes in Digital Media Production, and the Editorial Director of mobiledivide.com

Favorite meal: Authentic Sichuan Cuisine.

Recent purchase: SmallHD's "DP6-SDI" HD Field Monitor.

Hidden talent: Speaking Armenian fluently.

Book recommendation: What Technology Wants by Kevin Kelly.

Restaurant recommendation: Ozu in NYC.

If I had $20, I’d… Spend it on more film equipment.

Transformative travel experience: 15 days in Japan.

Favorite neighborhood (can be anywhere in the world): The East Village in New York.

Dream holiday: China + India + Japan + Korea over a period of 40 days.

If I could solve one problem, it would be: Illiteracy.

I wish people cared more about: The bigger picture.

Recent big aha!: "It takes about 37 US gallons of water to grow the coffee beans needed to produce one cup of coffee" - Andy Rubin, Head of Google's Mobile Division.

The world would be a better place if: People smiled more often than not.