Member Since 2010
Name: Evilasio Miranda Costa
Expertise: CEO of the Brazilian Association of Fashion Designers
Location: São Paulo, Brazil
Interests: Beauty, be it visual, musical, written, invisible….
Background: I was born in Fortaleza, a city with naturally beautiful surroundings in the Brazilian coast. For ten years I lived in Brasilia, the city whose beauty has been forged by human hands in the middle of nowhere. There I went to the International Affairs School at the Universidade de Brasilia, and started working and traveling around the world. Back then, as is true for most of the inhabitants of our capital city, my employer was the Brazilian government. Of course I quit it.
Why did you curate the seashell minaudieres and what do you love about them? I’ve been following Serpui Marie’s work for some time. I’m always delighted with her ability of transforming regional elements into gorgeous accessories. Those mother-of-pearl clutches are even more special, they stand out while being very simple and chic. Nevertheless, it is not only about a dazzling accessory. Usefulness is key here. I was amazed when I found out that all of her clutches could fit Blackberries and iPhones. What else does a modern woman need, besides beauty plus gadgets?
Why did you curate the Alexandre Herchcovitch clutches and what do you love about them? Alexandre Herchcovitch is one of my favorite fashion designers. He’s very talented and consistent. When I was watching his fall/winter 2011 fashion show in Sao Paulo, with a sort of volcano-magma-eruption theme, his clutches were the first objects that popped out for me, even before the garments, because they translated his inspiration so beautifully.
Favorite meal: Feijoada.
Recent purchase: A pair of Juan Francisco Casas drawings.
Hidden talent: Singing, especially musical theater tunes.
Book/film recommendation: I love the Argentinean writer Martín Kohan and I find Almodóvar’s movies really special.
Restaurant recommendation: Anne-Sophie Pic at Beau Rivage Palace in Lausanne, Switzerland.
If I had $20, I’d… : Take my wife and my Golden Retriever for a walk around the neighborhood and go to this special tea place for an iced lychee-flavored white tea with Brazilian cheese bread.
Transformative travel experience: My honeymoon in Bahia. No schedule, no obligations, no appointments; just love, luxury and amazing food.
Favorite neighborhood: Higienópolis, where I live and work.
Dream holiday: A whole month in Tuscany.
If I could solve one problem, it would be: Selfishness.
I wish people cared more about: Understanding each other.
Recent big aha!: Richard J. Foster’s Celebration of Discipline which is my bedside table book.
The world would be a better place if: Mankind fulfilled its destiny: love.