Member Since 2011
Milan-based design studio Pinetti is renowned for its beautiful leather goods, including elegant office and desk accessories. AHAlife chats with designer Lorenzo Pinetti about his inspirations, creative process and design philosophy.
Can you describe your creative process?
The word "design" doesn't indicate a product—it describes a process. That's why the most important tool in our job is our method. We use rules and procedures that allow us to really understand the problem in question and interpret it in the right context so we can consider it from different points of view and devise effective and innovative solutions.
At the base of our method there are some simple rules. The first is to create a work team with diverse knowledge and perspectives?, the second is to use every experience to improve a problem but still facing it like it’s the first time, and the third is to be familiar with the context but being willing to break with traditional solutions.
What do you love about what you do?
That we get to work on different things.
How would you sum up your aesthetic/design philosophy?
We try to create beauty using culture.
What are you working on next?
We’ll present many new collections at the next International Furniture Fair in Milan.
What would you like to do other than your current occupation?
We are a studio so our dreams are different. Some of us would like one day to be a farmer (during his free time) or to go to live in a village…