Karen Robinovitz is the co-founder and Chief Creative Officer of Digital Brand Architects, a transformative boutique agency that expertly juxtaposes digital communications and curative marketing with the talent management of online influencers.
Robinovitz got her start at Women’s Wear Daily, where she covered haute happenings in New York for three years. She has been a contributing editor at Marie Claire and Elle and penned high-profile pieces on fashion, art, relationships, travel, health, beauty, design, and lifestyles for Harper’s Bazaar, New York Post, New York Times, Glamour, InStyle, New York Magazine, and Details. She is the author of three books.
Meet Karen Robinovitz
Expertise: Fashion, beauty, art, lifestyle, and all things fabulous
Interests: See expertise
Background: Former fashion/beauty/lifestyle journalist (WWD, NYT, Elle, Bazaar, Marie Claire) turned marketer turned founder of Purple Lab, a brand about double duty beauty (available on HSN), and co-founder of Digital Brand Architects, a social media agency that offers strategy/execution (with a focus on fashion/luxury) and online talent management.
Favorite meal: Yellowtail jalapeno, new style sashimi with white fish, squid pasta, and black miso cod in butter lettuce at Nobu—gets me every time. But it’s a close tie with Pure Food and Wine as I eat mostly raw.
Recent purchase: Celine leopard handbag and beige sunglasses, Nessa diamond tiger ring, Alaia wool booties (six inch heels), Charlotte Olympia multi-colored satin pumps (six inch heels). White Balenciaga Mongolian jacket, and gold Lanvin tunic with ostrich feathers and a beaded bow detail. I am bad!
Hidden talent: Spending 15 straight hours in six-inch heels without a single stumble. Break dancing, too—I was in a group in 6th grade and performed at Bar and Bat Mitzvahs with my crew.
Book/film recommendation: Book: The Hunger Games series (sci-fi fiction about love and war in an otherworldly place – I couldn’t put them down) andAutobiography: Helmut Newton (fascinating from Holocaust to fetishes). Film: The Rush documentary. I just saw it and freaked out over how good it was.
Restaurant recommendation: Bohemian, a Japanese hideaway in Noho that only seats about 12 and serves up incredible artisanal fare in a quiet, low key environment that will have you swooning. One of the best spots I’ve been to in NYC in a long, long, long time. The mushroom croquette with sea urchin is heaven and sinful at once.
If I had $20, I’d… Get a manicure with a 5 minute back rub while drying.
Transformative travel experience: Honeymoon in Bhutan, chanting with monks after a 4 hour hike up a mountain, 11,000 square-feet above sea level and being blessed by the head monk who did yoga with us.
Favorite neighborhood: The West Village, NYC where I am blessed to live.
Dream holiday: India. A three-week exploration including some serious yoga time at an ashram.
If I could solve one problem, it would be: Cancer.
I wish people cared more about: Supporting each other.
Recent big aha!: Life with an iPad.
The world would be a better place if: We could respect one another’s differences and learn from them.