Sam and Jude, the founders of Suck UK, were constantly creating and selling their brand of unique gifts and accessories from their apartment in London. Although both of them had the passion and creativity of inventing these imaginative gifts, their roommates were becoming increasingly infuriated with the monopolization on the flat’s space. They moved to a nearby space that was damp, dark and odd smelling, but they were able to really focus on developing their designs. Unfortunately, an unforeseen eviction halted their progress, but the two decided to quit their day jobs to completely concentrate on their brand. Since then, Suck UK went from the kitchen floor of an apartment to opening a flagship store in London’s OXO Tower with relationships with Levi’s, Speedo and Marlboro. The company’s utmost dedication to their brand allowed them to flourish and expand to an incredible level.