The optimal temperature for the human body is 37° C (98.6 F). When adults deviate from this, they can do something about it. Babies, on the other hand, are helpless. This realization was the impetus behind 37°, a line of temperature-regulating baby clothes.

The optimal temperature for the human body is 37° C (98.6 F). When adults deviate from this, they can do something about it. Babies, on the other hand, are helpless. This realization was the impetus behind 37°, a line of temperature-regulating baby clothes.

37° uses a smart fabric—the same kind used by NASA in spacesuits—that maintains and regulates body heat by storing it in its fibers, then slowly releasing it when necessary. This means that babies get neither too warm nor too chilly, which translates into a better chance of them sleeping longer—basically, every parent’s most fervent desire. 

Worse, overheating is a major cause of Sudden Infant Death Syndrome (SIDS). And, really, between sleep deprivation and breast-feeding anxieties, don’t new parents have enough to worry about? (In that same vein, rest assured that smart fabrics are perfectly safe for babies: The textile 37° uses holds an Oeko-Tex Standard 100 certificate.)

Being the design snobs that we are, we also love that 37° keeps the looks of its clothes clean and neutral—there isn’t a pink bow or fluorescent cartoon character to be found on the sleepsack, pajamas (with removable booties so they can be used summer or winter) or blanket that we’re offering. Add all this together with the sophisticated color scheme and the soft and snuggly feel and you have the ultimate baby shower present. 

Oh, and another design snob bonus point: 37° is a British company with no distribution in the U.S., so you get no-one-else-has-it status at your next mommy and me yoga class. One small step for parents, one giant step for babykind.

We also offer temperature-controlled onesies and blankets from the same line.