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Nooka Zub Zot Watches

By Nooka

Discover these sleek watches that tell time using an intuitive, intellectually stimulating interface that intertwines technology and design.

From $130

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Curated by

Michael Surtees

Expertise

New York-based Creative Director at Gesture Theory specializing in user experience, visual design and development strategy.

Location

New York City, US

Why did you curate the Nooka Zub Zot Watches?

"I've been a fan of Nooka for quite awhile. I really like the unique yet intuitive nature of the Zot face for telling time. Just like when a person glances down on a traditional second hand to tell what the time is, the dots do the same thing. I can instantly tell what the hour and minutes with a quick nod. There's rarely a day that goes by that someone doesn't ask me about the one I'm wearing."

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THE STORY

Come summer, we like to switch our clothes from black to white and wool to cotton. So why not switch up our timepieces, too? That’s what we thought when we saw these cool new watches from Nooka, a brand that’s taken the traditional way of telling time and turned it on its head.

Rather than using either the digital read out method or the hands-moving-around-the-face model of telling time, Nooka founder Matthew Waldman prefers to follow what he considers a more intuitive interface. The 12 dots on the face of the Zot represent the current hour (so if three are lit up, it’s 3 o’clock), the horizontal bar displays the minutes, and the small window at the bottom left shows the seconds.

Waldman was inspired to design his first Nooka watch when he was absentmindedly staring at a clock and was reminded of being taught to tell time. If you have to learn how to read a clock, he reasoned, how intuitive is it? Why not create a language of time telling that’s universally understood?

The water-resistant Zot’s features include date and time, an alarm, chronograph mode, and a comfortable polyurethane case and band. And in an environmentally friendly details we love, it comes in a food-grade silicone packaging that can be re-used as a storage container.

Functional and intellectually stimulating, the Zot infuses technology with design in a visually memorable way—and during the hot summer months, its sunny colors are the equivalent of a jelly sandal for your wrist.

THE NUTSHELL

  • Nooka Zub Zot watch available in blue/red or white (polyurethane case and band) and black or silver (stainless steel). Polyurethane case and band, 38 x 38 x 10 mm/1.5 x 1.5 x 0.4 inches; band width: 20 mm/0.8 inches. Stainless steel, 38 x 38 x 11.7mm/1.4
  • Intuitive interface.

THE DETAILS

Estimated Arrival: 11-14 business days
Return policy: Return within 7 days of receipt in the unused and original condition.

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