Guatemalan Coffee
By Farm to CupThis rich, aromatic coffee is brought to you straight from the source in Antigua, Guatemala by Farm to Cup, an organization that’s reinventing the way your morning pick-me-up makes it to your mug.
Shauna Mei
Expertise
Founder and CEO of AHAlife. Prior to launching AHAlife, co-founded the Aronsson Group and was COO of the Swedish activewear brand, Casall.
Location
New York City, US
Why did you curate the Guatemalan Coffee?
"My first job ever was at Starbucks in high schools, and I've been aware of the inefficiencies of the coffee industry for awhile. However, after learning about Farm to Cup, I was super excited to see that consumers can actually directly enjoy great coffee from the farmers and empower farmers to make a healthy margin." Read MoreTHE STORY
For many of us, coffee is the fifth basic food group. But how much do you really know about where your cup of joe comes from? Were you aware, for example, that in Guatemala, farmers at even the most successful Fair Trade cooperatives still make less than $7 a day?
Enter Farm to Cup Coffee, an entrepreneurial venture from three java-loving Stanford Business School graduates who purchase beans directly from cooperative farmers in Antigua, Guatemala—i.e. the Napa Valley of coffee. By cutting down on the number of middlemen involved in the process, they’re tripling profits for these farmers. How’s that for a nice perk?
THE NUTSHELL
- Medium roast with high, bright notes; perfect for morning
- Fewer middlemen mean greater profits for coffee farmers
THE DETAILS
-Available ground or unground
Estimated Arrival:
1-2 weeks
Return policy: We are unable to accept returns of this item.
