Richer Poorer is a men's contemporary brand making socks that are as versatile as the American landscape. The Southern California-based company was started in 2010 with a simple thought: fill a void in the market, focusing solely on the most basic staple in a man's wardrobe—the sock. With their vibrantly-hued and irreverently-patterned socks, the company has quickly amassed a loyal following of well-heeled gents across the world. Richer Poorer's socks range from the subtle and classic to the wildly colorful—suiting every mood and occasion. And when it come to fit, the socks are constructed with a cotton blend that makes them comfortable, light and extremely durable.