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  • Primo Toys

    from London, United Kingdom

    Smart toys for playful learning

Primo Toys storefront-large

About Primo Toys

Primo Toys is on a mission to make computer programming playful, fun and accessible in early years learning. Primo Toys makes smart, screen-less coding toys powered by a groundbreaking programming language that works without screens and literacy, designed specifically for children with curious minds and big imaginations. Primo Toys is the most crowdfunded educational project in Kickstarter history, raising $1.6m from 6,000+ backers in 90+ countries, and the winner of a Best of the Best Red Dot Design Award, Platinum Junior Design Award, and Gold Cannes Lions Award.

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