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  • Primary

    from New York, NY

    New York high fashion essentials.

Primary storefront-large

About Primary

PRIMARY was founded in New York City in 2010 by Parson’s graduate, Cleo Schroeder with the notion of creating something modern, timeless and essential. The first collection was launched with ten essential items crafted in luxurious fabrics, all made in New York’s famed garment center. The collection has since evolved to specialize in handbags, apparel and more, using natural fibers and skins for durability and longevity. Her designs are functional fashion pieces that you'll want to use for years to come.

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