When Ora CEO Will Smelko switched to a plant-based diet he began searching for supplements that matched his high standards for food. He quickly realized there was a huge problem in the space. Most companies were bottling cheap, synthetic chemicals in ugly and unsustainable packaging – making the whole supplement experience an unenjoyable mess. Ora Organic is the first to create organic, plant-based and sustainably farmed supplements that are completely free of artificial ingredients. Created by and for healthy foodies, Ora replaces synthetic supplements with nutrients from real organic food.