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  • KNOW!

    from New York City, NY

KNOW!

About KNOW!

Did you know that a common ingredient in shampoo and body wash is sodium lauryl sulfate, which is also found in laundry detergent? Uh-huh. Not really what you want to be lathering up with, is it? And the list goes on: DEA, a suspected carcinogen; parabens; formaldehyde. It’s enough to make you swear off showering. But before you do anything that drastic, meet KNOW! shampoo, conditioner and body wash—all-natural, luxury products that get you clean without endangering your health.

KNOW! founders Scott Bond and George Wilman (who between them have worked at Redken, Paul Mitchell, Frederic Fekkai, John Barrett, Elizabeth Arden and Privé salons and coiffed celebs such as Teri Hatcher, Martha Stewart and Molly Ringwald) spent months getting the formula for their color-safe shampoo, conditioner and body wash just right. They contain no—make that kNOw!—petrochemicals, silicones, sulfates, glycols, synthetic colors, synthetic fragrance, or anything else that would make Mother Nature weep. Even the bottles and caps they chose are non-toxic and recyclable.

A personal favorite of the AHAlife team (we not only use it ourselves but have given it to several of our friends), the results are salon-quality luxury products with an all-natural ingredient list that includes pink grapefruit, brazil orange oil extract, shea butter, cucumber, soybean, nettle and sunflower seed oil. Just say KNOW!

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