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  • Juju Papers

    from Portland, OR

Juju Papers storefront-large

About Juju Papers

The word juju means ascribing magical powers to inanimate objects, most commonly objects in one's home. Everyone has a bit of this in their lives—the coffee mug that you love to reach for every morning, the wool sweater that you can't seem to get rid of even though you long ago lost the privilege of wearing it in public, the toddler's beloved blanket. They are all touched with a bit of our own personal magic. Founder Avery Thatcher went to a few juju houses in West Africa fifteen years ago, and when the time came to name her company, she found that she had the words at her fingertips to describe the feeling that she had about the product that she had been developing: good juju.

Juju’s signature style combines the raw, hand-drawn look of outsider art with an elegant and airy feminine touch, all marked by sophisticated craftsmanship and unparalleled quality. The lighthearted graphic motifs blend spare modern elements with vintage whimsy.

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