Between now and the end of 2010, AHAlife is profiling seven of the most exciting, up-and-coming New York-based entrepreneurs we've encountered this past year—spanning each of our daily categories. Read more to learn why they’re names to follow, and hear their tips and insights into key trends for 2011.
Didn’t get what you wanted this year? Browse recently curated products in our SHOP section. We’ll be back with more exciting discoveries in January. Happy Holidays!
Jason Campbell is a one-man fashion force. From his far-sighted JC Report.com, where he calls out trends, designers to watch and styles to know months before anyone else has a clue, to his in-demand services as an expert re-tooler of wardrobes, he’s on the front lines of style, looking fierce 365 days a year.
What do you do?
I have two jobs. For my role as Editor-in-Chief of JCReport.com, I travel the globe and discover talents, trends and movements, and report that information to a discerning audience of fashion followers. As a wardrobe therapist, I select everything from Academy Award dresses to everyday wear for the media elite in New York, Los Angeles, London and Stockholm. My clients include Vanity Fair Best Dressed List winners such as Wendi Murdoch (above, with Jason and AHAlife's Shauna Mei).
What are some of the projects you worked on this past year?
I like when my roles collide and what happens at my Shop With Jason Campbell events, where I curate my best finds from around the world for one day of shopping for a select few. I curated two of these this past year.
What are some of the main trends you noticed in fashion in the past year?
The new minimalism trend anchored in American sportswear is the leading sensibility in fashion at the moment. A three-quarter length camel coat, a navy blue v-neck sweater, slacks and caramel colored accessories is the iconic image of the movement. The heritage movement is going strong, with two-tone canvas and leather carryalls, denim looks accented by tan colored accessories, and other classics-with-a-twist combinations dominating hipster tastes from Williamsburg to Södermalm. And on the flipside of these two trends is the dark romantic movement led by Rick Owens and the dozens of imitators who have helped the dress sense emerge from the underground. You can’t miss the black clad swans dripping in asymmetrical cuts in drape-y fabrics who are increasingly populating city streets.
Why do you think these trends are happening now?
The American sportswear and heritage movements are both a result of the recent economic climate, which has prompted consumers to look for value in their purchases. Buying into these classic sensibilities is anything but frivolous, which supports consumers desire for clothing of substance.
What trends do you foresee for the upcoming year?
For what’s to come, look closely at what we were wearing in the early nineties.
What's on your personal wish list for the upcoming year?
I want to get into as many closets as possible.