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  • I.C.O.N

    from Woodland Hills, CA

    A commitment to imagination, 3-dimensional hair care and style.

I.C.O.N storefront-large

About I.C.O.N

At the heart of I.C.O.N is people, hair and the inherent beauty in the world. Founded by industry experts Chiara and Jorge Rubin, I.C.O.N. focuses on beauty that lasts; creating products with an emphasis on quality, performance and sustainability. The brand embraces green living and formulating; utilizing ecologically-sound ingredients, each formula is painstakingly crafted, then hand-tested to ensure it meets rigorous standards. The result is products that are as good for the inside as they are for the outside: shampoos are sulfate-free, conditioners and treatments are filled with anti-agers, vitamins and are color-safe. 

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