At the heart of I.C.O.N is people, hair and the inherent beauty in the world. Founded by industry experts Chiara and Jorge Rubin, I.C.O.N. focuses on beauty that lasts; creating products with an emphasis on quality, performance and sustainability. The brand embraces green living and formulating; utilizing ecologically-sound ingredients, each formula is painstakingly crafted, then hand-tested to ensure it meets rigorous standards. The result is products that are as good for the inside as they are for the outside: shampoos are sulfate-free, conditioners and treatments are filled with anti-agers, vitamins and are color-safe.
from Woodland Hills, CA
A commitment to imagination, 3-dimensional hair care and style.