The Hasselblad name has been linked with cameras almost since the early days of photography itself and our tradition of designing cameras with photographers in mind, for superior image quality, for reliability and versatility goes back more than half a century. The story behind our cameras is almost as fascinating as the cameras themselves. From the first space journey in 1962, Hasselblad cameras have played an integral part in the Space program, capturing the images that help us to understand our world and its surroundings. Special modifications were necessary for the cameras to meet the stringent demands of space travel. We then took the knowledge we learned from these original lunar cameras and brought it back to earth. Few would deny that the now over four decades of space photography have given us a new worldview. They have changed the way we view the universe and our part in it. They have made us feel small, made us feel large, and made us feel bound to one another as humans.
from Gothenburg, Sweden
Hasselblad cameras have always been and still are an object of desire for every photographer around the world.