Droog was started in 1993 to bring a no-nonsense, down to earth mentality to design. Over the past 20 years, its unique approach has played a role in defining Dutch design internationally. Droog values what it means to be human, and subjectivity, an appreciation of beauty and meaning, and a desire for high quality experiences are at the core of what the studio does. Droog believes that whether it is authenticity, humor, slowness, engagement, or nature, the abundance of what is scarce is true luxury.
from Amsterdam, The Netherlands
A different perspective on design.