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  • Amalie Beauty Inc.

    from Bedford, IN

    Enjoy life. Be you.

Amalie Beauty Inc. storefront-large

About Amalie Beauty Inc.

I was in college—a cheerleader and dancer that frequently wore false lashes and eventually turned to eyelash extensions. My lashes were destroyed—more sparse than I could ever remember. I started testing every non-prescription lash product that I could get my hands on, but I had seen no improvement. I tapped into the academic database at MIT and started researching what could make hair—especially eyelashes—grow. I wanted to create something that would be gentle on my skin. Six months later, Wink was born. After a cycle of testing, we tested it on eyebrows, too.

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The Story of Wink

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