Naked Sports Gear was founded by former college volleyball champ Reilly Star, who found that a lot of athletes came up with creative methods to avoid tan lines. "They wear string bikinis and tie them every which way, day one tied this way, day two this way", she told us. Sensing a gap in the market, Star approached Katie Sue Nicklos, a costume designer with experience using stretch materials for burlesque performers, to create prototypes for what would become the company's first product, the Naked Sports Bra, a SPF 7 performance bra that is protective, tan-through and moisture wicking, making it perfect for volleyball, yoga, cycling, or tennis.