There's something about the choreography of checking one's watch. It's a gentleman's gesture, of course, albeit one that has been mostly replaced by checking one's cell phone. Such an art is not lost on young Milanese watchmakers Brera Orologi, who have caused quite a stir since their start just four years ago. The brand's breakout moment may have been their runway collaboration with New York designer-of-the-moment Carlos Campos, who had his models wear Brera Orologi's most colorful watches on the catwalk. GQ blogged about them rapturously. It boy rapper Theophilus London salivated. And a member of The Ramones inquired about where to get one. The buzz is well-earned. While fine Italian craftsmanship and state-of-the-art materials are a matter of course, what really made us fall in love with the label is its classic interpretation of current trends—we're talking about surprising pops of color, Italian military design and oversized casing.