Co-founder of Nuru Project JB Reed received a Fulbright Fellowship to Kenya to photograph life in Nairobi's Mathare Valley slums. When he returned to the United States, Reed hosted a gallery show in Boston where he sent the proceeds from selling his prints to a non-profit working back in Kenya. This model became the backbone of Nuru Project's business. The company gives photojournalists 25 percent of the print sale revenue. While 25 percent will be donated evenly to seven non-profits: the Acumen Fund, Architecture for Humanity, Kiva, Malaria No More, Millennium Promise, Partners In Health, and Pencils of Promise.
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