HAF by Hafsteinn Juliusson is an innovative little workshop based in Reykjavik, Iceland. Founded in 2011, the industrial design studio is dedicated to solving creative problems with fun, practical solutions. Be it food, services, packaging, accessories or furniture, founder Hafsteinn Juliusson brings his patented brand of Scandinavian quirk to smart design, all while avoiding the pitfalls of mass consumption and waste.