You know what they say about an ounce of prevention being worth a pound of cure? Well, Dave Shor of MERCY has come up with a truly farsighted way to apply it (and one we wish we’d known about back in college): a drink that prevents hangovers. Realizing, as we all eventually do, that the morning-after is too late to effectively deal with a hangover, Shor was determined to create something that instead prevented them from occurring in the first place. After eight years of research and experimentation, he and his team have come up with a non-alcoholic, non-caffeinated beverage that helps the liver remove toxins. It all boils down to one simple thing: With MERCY, you won’t feel like you’re dying the morning after a few drinks. For maximum effectiveness, have one can of MERCY for every five alcoholic beverages imbibed. You can drink it between cocktails or use it as a mixer. Heck, at a mere 60 calories a can, you can sip it as a great nutritional beverage even if you don’t drink. Bottoms up!